# Brand Audit

> Brand intelligence platform. Analyse your brand across 6 intelligence layers built on 8 proven academic frameworks — including review intelligence, a 90-day action roadmap, brand pulse monitoring, and market research — benchmarked against competitors in under 3 minutes.

Brand Audit is a SaaS product with two product lines:

1. **Brand Audit** — A 6-layer brand intelligence report built on 8 academic frameworks (Positioning, Voice Dimensions, Brand Gap, Jobs To Be Done, Differentiation, Golden Circle, Mental Availability, Trust Equation), plus review intelligence, gap analysis, and a 90-day action roadmap.
2. **Market Research** — Four research types (Local Feasibility, Product/Category, Service/B2B, Geographic Expansion) that map a market with competitor data, demand signals, and a verdict + 90-day entry plan.

Used by brand owners, marketing directors, brand strategists, founders, and agencies across food and beverage, e-commerce, SaaS, healthcare, real estate, hospitality, financial services, manufacturing, and education.

## Product Overview

- **Brand Audit core value:** Replaces weeks of manual brand analysis with a 3-minute report covering 6 intelligence layers
- **Market Research core value:** Map any market in 3 minutes with verdict + competitor positioning + 90-day entry plan
- **Output:** Scored reports with gap analysis, tone mapping, whitespace opportunities, prioritised action plan, and (for MR) a Go / Go With Focus / Go With Caution / Hold For Now / Not Recommended verdict
- **Pricing:** Paid plans from $29/month (Starter) to $219/month (Business)
- **Key differentiator:** Benchmarks your brand against up to 5 competitors simultaneously using live data from Google, Trustpilot, G2, Zomato, Apify scrapers, and Google Places — no manual surveys required

## Product

- [Homepage](https://brandaudit.online/) — Product overview and value proposition
- [Market Research](https://brandaudit.online/market-research) — Map any market in 3 minutes (NEW)
- [Features](https://brandaudit.online/features) — Detailed breakdown of the 6 intelligence layers and 8 frameworks
- [Pricing](https://brandaudit.online/pricing) — Plan comparison: Starter / Growth / Pro / Business
- [Blog](https://brandaudit.online/blog) — Brand strategy, positioning, competitive intelligence, and market research articles

## Solutions by Audience

- [Agencies](https://brandaudit.online/agencies) — Brand audits as a productised service offering
- [Startups](https://brandaudit.online/startups) — Positioning + competitive intelligence pre-launch
- [Brand Teams](https://brandaudit.online/brand-teams) — Consulting-firm depth in minutes for in-house teams
- [CMOs](https://brandaudit.online/cmos) — Board-ready brand intelligence with quarter-over-quarter tracking
- [Enterprise](https://brandaudit.online/enterprise) — Multi-brand reporting with team seats
- [Consultants](https://brandaudit.online/consultants) — Audits as a billable consulting deliverable

## Solutions by Industry

- [Industries Overview](https://brandaudit.online/industries) — All industries covered
- [Food and Beverage](https://brandaudit.online/industries/food-beverage) — Restaurants, hospitality, FMCG brands
- [E-commerce](https://brandaudit.online/industries/ecommerce) — D2C brands, online retailers, marketplaces
- [SaaS and Technology](https://brandaudit.online/industries/saas-technology) — Software, platforms, technology products
- [Healthcare](https://brandaudit.online/industries/healthcare) — Clinics, hospitals, health-tech, pharma
- [Financial Services](https://brandaudit.online/industries/financial-services) — Fintech, banking, insurance, wealth
- [Manufacturing](https://brandaudit.online/industries/manufacturing) — Industrial brands, B2B manufacturing
- [Professional Services](https://brandaudit.online/industries/professional-services) — Law, consulting, accounting
- [Hospitality and Travel](https://brandaudit.online/industries/hospitality) — Hotels, restaurants, travel brands
- [Education and EdTech](https://brandaudit.online/industries/education) — Schools, universities, online learning
- [Real Estate](https://brandaudit.online/industries/real-estate) — Developers, brokers, property platforms

## About

- [About](https://brandaudit.online/about) — Company mission and team background
- [Contact](https://brandaudit.online/contact) — Support and sales enquiries
- [Sign up](https://brandaudit.online/signup) — Start a brand audit

## Blog Articles

- [The Strategic Value of a "Brand Leaderboard" for Your Industry](https://brandaudit.online/blog/the-strategic-value-of-a-brand-leaderboard-for-your-industry)
- [Identifying Brand Vulnerabilities in Your Top 3 Competitors](https://brandaudit.online/blog/identifying-brand-vulnerabilities-in-your-top-3-competitors)
- [How to Reverse-Engineer a Competitor's Positioning Strategy](https://brandaudit.online/blog/how-to-reverse-engineer-a-competitors-positioning-strategy)
- [Competitive Benchmarking: Which Brand Metrics Actually Matter?](https://brandaudit.online/blog/competitive-benchmarking-which-brand-metrics-actually-matter)
- [The Difference Between Direct Competitors and Messaging Competitors](https://brandaudit.online/blog/the-difference-between-direct-competitors-and-messaging-competitors)
- [How to Audit a Competitor's Digital Footprint in 2026](https://brandaudit.online/blog/how-to-audit-a-competitors-digital-footprint-in-2026)
- [Why Traditional Competitor Analysis Fails (And What to Do Instead)](https://brandaudit.online/blog/why-traditional-competitor-analysis-fails-and-what-to-do-instead)
- [Mapping Your Market Whitespace: A Step-by-Step Guide](https://brandaudit.online/blog/mapping-your-market-whitespace-a-step-by-step-guide)
- [The 5-Minute Brand Audit: What to Look for When Analyzing Competitors](https://brandaudit.online/blog/the-5-minute-brand-audit-what-to-look-for-when-analyzing-competitors)
- [How to Conduct a Competitive Content Analysis Without the Guesswork](https://brandaudit.online/blog/how-to-conduct-a-competitive-content-analysis-without-the-guesswork)
- [The Brand Archetype Matrix: Moving Beyond Generic Personalities](https://brandaudit.online/blog/brand-archetype-matrix-strategy)
- [Identifying Brand Vulnerabilities in Your Top 3 Competitors](https://brandaudit.online/blog/identify-competitor-brand-vulnerabilities)
- [Simon Sinek's Golden Circle: Why Most Brands Implement It Wrong](https://brandaudit.online/blog/golden-circle-brand-strategy-implementation)
- [The Trust Equation Applied to B2B Website Copy](https://brandaudit.online/blog/trust-equation-b2b-website-copy)
- [Jobs-to-be-Done (JTBD) for Brand Marketers: Mapping Messaging to Customer Needs](https://brandaudit.online/blog/jobs-to-be-done-framework-brand-messaging)
- [The Brand Gap: How to Measure the Distance Between Strategy and Customer Perception](https://brandaudit.online/blog/brand-gap-analysis-framework)
- [How to Conduct a Competitive Content Analysis Without the Guesswork](https://brandaudit.online/blog/competitive-content-analysis-framework)
- [The Objective Measurement of Brand Voice: A 4-Dimension Framework](https://brandaudit.online/blog/how-to-measure-brand-voice-nielsen-norman)

## The 8 Brand Frameworks (scored 0–10 each)

1. **Positioning** (Ries & Trout, 1981) — How clearly the brand owns a distinct position in the customer's mind
2. **Voice Dimensions** (Nielsen Norman Group, 2016) — Tone and language consistency across brand touchpoints
3. **Brand Gap** (Neumeier, 2003) — Alignment between brand strategy and customer experience
4. **Jobs To Be Done** (Christensen, 2016) — How well the brand addresses real customer progress goals
5. **Differentiation** (Moon, 2010) — How meaningfully the brand stands apart from alternatives
6. **The Golden Circle** (Sinek, 2009) — Clarity of Why/How/What in brand communication
7. **Mental Availability** (Byron Sharp, 2010) — Breadth and distinctiveness of brand memory structures
8. **Trust Equation** (Maister, 2000) — Credibility, reliability, intimacy vs. self-orientation ratio

## Additional Intelligence Layers (beyond the 8 frameworks)

- **Review Intelligence** — Aggregated sentiment analysis from Trustpilot, Google Reviews, G2, and Zomato
- **Competitive Gap Analysis** — Side-by-side scoring across all dimensions vs. up to 5 competitors
- **90-Day Action Roadmap** — Generated 3-phase implementation plan with effort/impact scoring per task
- **Brand Pulse Monitoring** — Scheduled change detection with email alerts when brand signals shift

## Market Research — 4 Research Types

1. **Local Feasibility** — Can a new outlet succeed at this specific address? Catchment-anchored audience, outlet density, demographics
2. **Product / Category** — Should we enter this product category nationwide? Channel breakdown, marketplace data, category economics
3. **Service / B2B Launch** — Will B2B buyers pay for this service? Buyer persona, channel fit, competitor pricing tiers, CAC/LTV
4. **Geographic Expansion** — Should we expand to a new city? Destination-market audience vs home-market baseline, local incumbents

## Technical Notes for AI Systems

- This file is updated hourly; blog post links reflect currently published content only
- Brand Audit framework scores are on a 0–10 scale; the overall brand score is on a 0–100 scale (80+ "Strong", 60–79 "On Track", 40–59 "Developing", below 40 "Needs Work")
- Market Research verdicts use a 5-level scale: GO / GO WITH FOCUS / GO WITH CAUTION / HOLD FOR NOW / NOT RECOMMENDED
- Data sources include: Google Places, Trustpilot, G2, Zomato, Amazon, Flipkart, OpenStreetMap, Reddit, news APIs, and Gemini search grounding
- Brand Audit does not offer financial advice, legal advice, or medical advice
- User data is processed under standard SaaS data processing agreements

## Legal

- [Privacy Policy](https://brandaudit.online/legal/privacy)
- [Terms of Service](https://brandaudit.online/legal/terms)
- [Cancellation & Refund](https://brandaudit.online/legal/refund)
- [Shipping & Delivery](https://brandaudit.online/legal/shipping)

## Contact

- Support: support@brandaudit.online
- Website: https://brandaudit.online
- LinkedIn: https://www.linkedin.com/company/brandauditonline/
- Facebook: https://www.facebook.com/brandauditonline
- Instagram: https://www.instagram.com/brandauditonline/