For in-house brand teams
Know where your brandstands this quarter.
- Track your position over time, not by feel.
- See where competitors are gaining.
- Show the work with evidence.
Brand Intelligence
SampleTracking: Acme Brand
7.4/ 10
Positioning
8.1
Perception
7.6
Voice
7.9
Discovery
6.4
What you will know
Positioning
Where your brand stands today.
Messaging
What is unclear in your communication.
Customer perception
What customers are picking up.
Competitor gaps
Where rivals are gaining on you.
Brand health
How your position moves quarter on quarter.
Next steps
What to fix in the next 90 days.
When to use it
- At quarterly brand reviews
- Before a campaign
- Before a website rewrite
- Before a rebrand
- When a competitor repositions
- During annual planning
Built for
- Brand managers
- Brand directors
- Marketing teams
- Product marketing teams
- Communications teams
- Insights teams
Common brand team questions
Quick answers.
Answered before you start.
Can we track our brand over time?
Yes. Run the audit each quarter and compare how your position and scores move.
Can we use this to brief an agency?
Yes. The report gives your agency a shared, evidence-led starting point.
Can we compare ourselves against specific competitors?
Yes. You name the competitors and your brand is compared against them.
Does it replace brand tracking research?
No. It gives you a structured outside-in view between research waves.
Get started today
Know where you stand
before the next review.
Compare your brand with five competitors.
No credit card required · Built on 8 proven frameworks
