The brand intelligenceyour board can read in 30 seconds.
Stop defending brand investment with anecdotes. Walk into every board meeting with one Brand Intelligence Score, six measured dimensions, a competitive positioning map and a 90-day roadmap, the kind of evidence the rest of the C-suite already reports with.
Trusted by
150+ CMOs
Built on
8 strategic frameworks
Includes
Board-ready PDF exports
Brand Intelligence
LiveTracking: Acme Inc.
Three problems every CMO faces
The hard questions
you keep getting asked.
Three boardroom moments BrandAudit was built to handle.
"Prove the ROI"
of every brand quarter
The board wants brand investment justified in numbers. You have a deck full of campaign stories. They want the kind of data the CFO reports with.
Always reacting
to competitor shifts
You make brand strategy decisions without knowing exactly where competitors stand. By the time a rival's repositioning lands, your team is responding, not leading.
Invisible
on the platforms that matter next
Search and discovery have changed. Your brand may not be showing up the way it used to, and traditional metrics will not catch it until revenue does.
Four shifts that change
what marketing reports to the board.
Every brand decision a CMO defends to their board, anchored in the same six intelligence layers, every quarter.
Defensible brand ROI
A score the CFO can read in 30 seconds.
Track your Brand Intelligence Score quarter on quarter. Show measurable movement after every major campaign. Make the value of brand investment impossible to argue with at budget time.
- Single Brand Intelligence Score
- Quarter-on-quarter progress reports
- Board-ready PDF exports
- Clear before-and-after on every campaign
See competitor moves first
Lead the category. Stop chasing it.
Up to 5 competitors tracked in every brand audit. Positioning, archetype, voice and proof compared side by side. Spot a rival repositioning before it hits market and brief your team to respond.
- 5 competitors in every audit
- Positioning, archetype and voice compared
- Spot rebrands and pivots early
- Re-run any time to track shifts
Brand intelligence the C-suite recognises
Built on the frameworks your board already trusts.
Ries and Trout. Byron Sharp. Mark and Pearson. Simon Sinek. The strategic frameworks taught at top business schools, applied automatically. Recommendations land with names the rest of the C-suite respects.
- 8 named strategic frameworks
- Same methodology, every quarter
- Recognised in every boardroom
- Built for executive credibility
A 90-day plan, not a slide deck
Strategy that ends with what to do next.
Every BrandAudit report ends with a prioritised 90-day brand roadmap. Trust fixes for this week. Positioning moves for the next month. Market ownership plays for the quarter. Hand it to your team and watch the work happen.
- 90-day brand action roadmap
- Three priority horizons mapped
- Team-ready, not boardroom-only
- Re-prioritised every quarter
From quarterly board update
to annual brand strategy.
Three leadership moments where BrandAudit becomes the layer between brand work and executive reporting.
Board update
One score, one chart
Annual strategy
Evidence layer for planning
Campaign defence
Before-and-after proof
Step 01
·Two weeks before every board meeting
Quarterly board update
Action
Re-run the audit on your brand and your competitors
Outcome
Walk in with one score, one chart and one story your CFO can read in 30 seconds
Output
Board update without the apology slide
Step 02
·Once a year, before the planning cycle
Annual brand strategy
Action
Run the full intelligence report including positioning, perception, archetype and gap analysis
Outcome
Anchor next year's brand strategy in evidence the whole leadership team can see
Output
Strategy aligned in one meeting
Step 03
·Before and after every major investment
Campaign justification
Action
Run a before-audit, ship the campaign, run an after-audit
Outcome
Show the score delta and tie brand investment to measurable movement
Output
Budget defended on numbers, not narratives
Use it wherever
marketing meets leadership.
From the quarterly board update to the agency brief, BrandAudit slots into every moment marketing leadership needs evidence on the page.
Quarterly board updates
One score, one chart, one defensible story.
Annual brand strategy
The evidence layer for next year's planning.
Campaign justification
Before-and-after proof on every major investment.
Competitor briefings
Show leadership exactly where rivals are moving.
Agency and team briefs
Hand them a strategic foundation, not a blank scope.
C-suite alignment
Get the CFO, CEO and Head of Sales aligned on what brand work is moving.
Built for the way
CMOs already report.
Four features that turn BrandAudit into the operating system for an entire marketing organisation. Available on Growth and Agency plans.
Board-ready exports
PDF with executive summary, full report and appendix.
Multi-competitor tracking
Up to 5 competitors in every audit.
Quarterly score tracking
Saved reports with delta on every re-run.
Built on proven frameworks
Ries and Trout, Byron Sharp, Mark and Pearson, Simon Sinek.
How we help
brands win.
“The board kept asking why brand mattered. Brand Audit gave me a 12-dimension scorecard with competitor benchmarks. The conversation changed immediately — from "why spend on brand" to "where do we close the gap first".”
Rachel Donovan
CMO · Series B SaaS
Measured outcome
+2.3×
board brand budget\napproval rate
Verified outcome
pipeline quality\nafter repositioning
“I had a gut feeling our positioning was weak. Brand Audit confirmed it — and gave me a documented gap analysis I could take to the CEO. We repositioned in 90 days and pipeline quality improved 40%.”
Daniel Marsh
CMO · Digital Bank
AI recs across\nall 4 platforms
“Our AI visibility was zero. I had no idea that was measurable until Brand Audit showed me a platform-by-platform breakdown. Fixed it in six weeks — now it's a competitive advantage we track every quarter.”
Priya Krishnan
CMO · Enterprise SaaS
Common CMO questions
Quick answers.
No fine print.
The four questions every CMO asks before bringing BrandAudit into their marketing leadership. Answered upfront.
Will my CFO and CEO take this seriously?
Yes. Reports are built on the same strategic frameworks taught at top business schools, Ries and Trout, Byron Sharp, Mark and Pearson, Simon Sinek. Every recommendation is anchored in a named methodology executives recognise.
Can I track movement quarter on quarter?
Yes. Every audit is saved. Re-run the same audit any time and BrandAudit shows you the score delta across all six intelligence layers, so quarterly board updates become about what changed.
How do I justify the cost to my CFO?
Most CMOs replace one external strategic engagement per year (typically $15k to $30k) with the Growth plan. The annual saving alone covers the platform many times over.
Can my whole marketing team use it?
Yes. Growth plan includes seats for your brand director, marketing managers, content leads and analysts. Everyone reports from the same intelligence.
Get started today
Walk into your next board update
with a score the CFO can read.
Start free. Run a brand audit on your brand and your top 5 competitors right now. See the kind of evidence the rest of the C-suite already reports with.
No credit card required · Trusted by 150+ marketing leaders
