Question 1

What is a Brand Intelligence report?

Accepted Answer

A complete strategic analysis of your brand across 6 intelligence layers, positioning, brand personality and archetype, customer perception, competitor intelligence, brand voice, and search and discovery presence. Each layer is scored and benchmarked against your top competitors, then assembled into a 12-section report with a 90-day action roadmap.

Question 2

What is a Market Research report and how is it different?

Accepted Answer

Brand Intelligence analyses your existing brand. Market Research analyses an entire market opportunity. Use it before entering a new category, launching a new product or validating a business idea. Covers market sizing (TAM, SAM and SOM), competitive landscape, customer demand, pain points, pricing analysis and go-to-market recommendations.

Question 3

Why is Market Research only on Growth and above?

Accepted Answer

Market Research uses significantly deeper data processing across multiple intelligence sources to build the strategic depth. It is available from the Growth plan onwards. The Starter plan focuses on Brand Intelligence reports for established brands.

Question 4

What frameworks does BrandAudit use?

Accepted Answer

Eight proven strategic frameworks: Ries and Trout positioning theory, Byron Sharp mental availability, Mark and Pearson brand archetypes, Simon Sinek's golden circle, Jim Stengel's brand ideal, Aaker's brand equity model, Keller's brand resonance pyramid, and Trout and Rivkin's differentiation. The same frameworks taught at top business schools and used by leading consultancies.

Question 5

What is the 90-day brand roadmap?

Accepted Answer

Every Brand Intelligence report ends with a prioritised 90-day plan, split into three phases: Trust Fixes (this week), Positioning Moves (next 30 days) and Market Ownership (90-day goal). Each task is tracked in your dashboard with status (to do, in progress, done).

Question 6

How are competitors analysed?

Accepted Answer

We collect public brand signals from each competitor's website, social content, customer reviews and discovery platforms, then score them on the same 6 intelligence layers as your brand. The output is a side-by-side comparison showing exactly where competitors are strong, where they are exposed and where the open positioning territory sits.

Question 7

Where does the customer perception data come from?

Accepted Answer

Public reviews from Google, Trustpilot, G2, app stores and industry-specific platforms, plus public forum and social conversations. We extract perception themes, the actual language customers use, trust signals and silent objections.

Question 8

Can agencies and consultants use this for client work?

Accepted Answer

Yes. Many agencies and consultants run BrandAudit for every new client engagement. The Growth and Pro plans include the depth required for client work. White-label PDF reports are available on higher tiers.

Question 9

Do you offer annual billing?

Accepted Answer

Yes. Annual billing saves around 30% across all paid plans. Toggle between monthly and annual when you subscribe.

Question 10

Can I cancel anytime?

Accepted Answer

Yes. Cancel from your billing settings any time. You keep access until the end of your billing period.

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