For professional services firms

Find out why clientsappoint another firm.

  • Know what a referred prospect finds about you.
  • See where rival firms look more established.
  • Fix what costs you the brief.

Free · No login · Results on screen in about a minute

Brand Audit - Professional Services

Brand Intelligence

Sample

Tracking: Meridian Partners

7.4/ 10

What you will know

Positioning

What your firm is known for.

Authority

What proof of expertise you show.

Client perception

What clients say about working with you.

Messaging

Where your expertise reads as generic.

Competitor gaps

Where rival firms are stronger.

Discovery

What a prospect finds when they check you.

When to use it

  • Before a pitch
  • Before a website rewrite
  • When referrals stop converting
  • When you sound like every other firm
  • Before launching a new practice area
  • During partner planning

Built for

  • Partners and principals
  • Marketing teams
  • Business development teams
  • Practice leads
  • Brand teams
  • Agencies and consultants

Common professional services questions

Quick answers.

Answered before you start.

Can Brand Audit help us sound less like every other firm?

Yes. It shows how you and your competitors are positioned today and where you have room to stand apart.

Can it help before a pitch?

Yes. Use it to see what a prospect finds when they check you, and what rival firms are showing that you are not.

We rely on referrals. Is this still useful?

Referred prospects still look you up before they call. This shows them what they find.

Does it replace client research?

No. It gives your firm a structured outside-in view to support stronger research and decisions.

Get started today

Know what prospects find
before your next pitch.

Compare your firm with five competitors.

No credit card required · Built on 8 proven frameworks