Find out why shoppersreach for another label.
- Know what your brand says on the shelf.
- See which rivals own the reason to choose.
- Fix what matters first.
Brand Intelligence
SampleTracking: Harvest Lane
What you will know
Positioning
What your brand stands for on shelf.
Pack messaging
What your label is not making clear.
Shopper perception
What people say after tasting it.
Differentiation
What makes you the one to pick.
Competitor gaps
Which claims rivals already own.
Next steps
What to fix in the next 90 days.
When to use it
- Before a new product launch
- Before a packaging redesign
- Before a retailer or buyer pitch
- When you are losing shelf space
- When you compete only on price
- Before entering a new market
Built for
- Founders
- Brand teams
- Marketing teams
- Sales and key account teams
- Product and NPD teams
- Agencies and consultants
Common food and beverage questions
Quick answers.
Answered before you start.
Can Brand Audit help us stand out in a crowded category?
Yes. It shows which claims your competitors already own and where there is still room for you to stand apart.
Can it help before a packaging or brand refresh?
Yes. Use it to check positioning, messaging, proof and competitor gaps before you commit to new artwork.
Does it help with a retailer or buyer pitch?
It gives you an outside-in view of your brand and category that you can bring into the conversation.
What if our brand is new with few reviews?
Brand Audit uses the signals available and clearly indicates where evidence is limited.
Get started today
Know why shoppers pass
before your next launch.
Compare your brand with five competitors.
No credit card required · Built on 8 proven frameworks
