What is inside every report

Everything you need to understand your brand.Nothing left to assume.

Six intelligence layers. Twelve report sections. One platform that reveals how your brand is positioned, perceived and differentiated, with a clear roadmap for what to do next.

Built on proven frameworks · Used by 2,400+ brands · Results in minutes

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Positioning

Brand Intelligence · Six Layers

Analysed

Brand Intelligence

0.0/ 10

Developing → Strong
Positioning Intelligence
8.1
Brand Personality
7.6
Customer Perception
7.2
Competitor Intelligence
6.8
Brand Voice
7.9
Search Presence
6.4

What every BrandAudit delivers

Methodology

6

intelligence layers per report

Positioning, personality, perception, competitors, voice and discovery, all analysed together

Speed

Minutes

from URL to full intelligence

The strategic depth a consulting firm delivers in six weeks, available to you in minutes

Coverage

2,400+

brands analysed worldwide

Used by founders, brand teams, consultants and CMOs across 14 industries

The six layers of brand intelligence

What every BrandAudit report reveals.
In one analysis. End to end.

Each layer studies a different dimension of your brand. Together they give you the complete picture, not a single score.

01

Positioning Intelligence

What your brand actually communicates.

See what your website and content say about your category, audience, value proposition and differentiation. Compared directly against your top competitors. Find out if your positioning is clear, distinct and defensible, or if it sounds like every rival.

Includes

Category claimAudience clarityValue propositionDifferentiationPositioning territory
02

Brand Personality & Archetype

What character your brand projects.

Understand your brand personality, tone and archetype. See which archetypes competitors are crowding and which territories are open for you to own. Built on the Mark and Pearson archetype framework used by Disney, Nike and IKEA.

Includes

Personality traitsDominant archetypeSecondary blendCompetitor archetypesRecommended direction
03

Customer Perception

What customers actually believe.

Reviews, ratings and public comments from across the web, turned into clear perception themes. Discover the exact language your customers use about your brand and how to reflect it back in your messaging.

Includes

Sentiment themesReview intelligenceCustomer languageTrust signalsPerception risks
04

Competitor Brand Intelligence

Where competitors are strong and where they are exposed.

Side-by-side comparison of competitor positioning, personality, proof and review sentiment. Find the gaps they are not filling and the positions they cannot defend.

Includes

Positioning mapArchetype comparisonVoice comparisonProof gapsVulnerability analysis
05

Brand Voice & Communication

Is your communication building trust or losing it.

Analyse your website copy, social content and CTA language to understand your tone, consistency and commercial clarity. See exactly where your voice is losing people before they convert.

Includes

Tone analysisConsistencyCTA languageContent themesConversion clarity
06

Search & Discovery Presence

Can buyers find you when it matters most.

Understand whether search engines and discovery platforms recognise your brand and associate it with the right category. Your visibility score shows how findable you are to the next generation of buyers.

Includes

Search visibilityCategory associationDiscovery platformsListing coverageShare of voice
Inside every report

12 sections.
One complete brand strategy.

Every BrandAudit follows the same 12-section structure, so every report ends with a position to own and a plan to act on.

01

Brand Positioning Snapshot

Where you stand today

02

Competitor Positioning Map

Where they sit, where the gaps are

03

Brand Personality & Archetype

Your character vs the category

04

Communication Style Analysis

Tone, voice and clarity

05

Customer Perception Intelligence

Themes from real reviews

06

Competitor Brand Intelligence

Strengths and exposures

07

Gap Analysis

Six gap types mapped

08

SWOT Analysis

Strategic strengths, weaknesses, opportunities, threats

09

Recommended Positioning

The position you should own

10

Communication Strategy

How to express the new position

11

90-Day Brand Roadmap

Trust fixes, positioning moves, market ownership

12

Supporting Data Appendix

All raw signals and source data

Built on proven thinking

The frameworks behind
every report.

BrandAudit is built on the same strategic frameworks taught at top business schools and used by the world's leading consultancies. Nothing is invented. Everything is rigorous.

01

Ries and Trout

Positioning theory

02

Byron Sharp

Mental availability

03

Mark and Pearson

Brand archetypes

04

Simon Sinek

Golden circle

05

Jim Stengel

Brand ideal

06

Aaker

Brand equity model

07

Keller

Brand resonance pyramid

08

Trout and Rivkin

Differentiation

Then versus now

What brand intelligence used to require.
What it requires now.

Three paths to the same destination. Only one delivers strategic depth in minutes, at a price every team can afford.

Manual / DIY
  • Survey customers manually
  • Read competitor sites one by one
  • Maintain a separate review tracker
  • Write your own positioning statement
  • Build your own roadmap
  • Update everything every quarter

Time: weeks. Cost: hidden in salaries.

Agency / Consultancy
  • Strategic discovery workshops
  • Custom market research
  • Slide deck deliverable
  • One snapshot, six weeks to deliver
  • Limited competitor coverage
  • Revisions billed separately

Time: 6+ weeks. Cost: $20,000+.

BrandAudit
  • Six intelligence layers in one report
  • Positioning, perception, competitors, voice, more
  • 12-section strategic report
  • 90-day actionable roadmap included
  • Updated whenever you need it
  • All brands, all teams, all industries

Time: minutes. Price: from $29/month.

What teams use BrandAudit for

One platform.
Six ways to use it.

Whether you are auditing today or briefing tomorrow, every output of BrandAudit is built to be acted on.

Audit your brand

Find out how you are actually positioned and perceived right now.

Map your competitors

See where rivals are weak and where the open territory sits.

Plan a rebrand

Get the strategic foundation before you spend on creative.

Validate a new positioning

Test if your new position is clear, distinct and defensible.

Brief an agency

Hand them a strategic brief built on real brand signals, not assumptions.

Build a pitch deck

Walk into investor meetings with brand evidence, not opinion.

Get started today

Run your first brand intelligence report.
In minutes. Free to start.

Join 2,400+ brands using BrandAudit to understand their positioning, see their competitor gaps and act on a clear 90-day plan.

No credit card needed · Results in minutes · Six intelligence layers in every report